November 2, 2022

Using Webinars for Product Marketing in 2023

In 2023, how do you generate high-quality leads and promote your products effectively? Webinar marketing is what you need! The advantages and key value proposition of your products can be communicated to everyone in your organization through webinars before a product launch. As well as finding prospects and getting new customers on board, they’re an effective way to engage current customers. This article will describe webinar marketing, why it can benefit your business, and how you can use it to grow.

Webinar marketing: what is it?

Webinar marketing allows you to reach out to a wider audience by using online seminars to promote your company and communicate with a wider audience. This term was derived from the term “web seminar”. As a lead generation tool, marketing webinars allow companies to provide free, valuable information to their participants in the hope they will upgrade to their paid products. Lead magnets such as webinars can offer more value and generate more leads than downloadable checklists or ebooks.

A webinar is mostly about generating leads, building brand awareness, and developing relationships with prospects. Webinars are also good for demoing products and educating high school and college kids.

Webinar marketing: why is it important?

Some businesses find webinar marketing an essential part of their marketing strategy because of these four factors. Let’s look at them:

The webinar retains the viewer’s attention.

The nature of webinars makes them less intrusive than advertisements. Your webinar listeners want to learn what you share. According to a report, 40% of users watch a webinar from beginning to end. As a result, you will have the opportunity to showcase your products and services’ ability to solve people’s problems.

A business’s success depends on its ability to differentiate itself from the competition by having a recognizable brand. You will be able to increase your brand awareness every time you host a webinar by using webinar marketing.

Leads are quickly warmed up through webinars.

The topics you plan to discuss on webinars are of interest to webinar attendees. They may be in the awareness stage of the buyer’s journey, which means they are aware of a problem, looking for more information, and looking for an immediate solution. By guiding them through the resolution of their issue, you will keep your brand on their minds. As much as 20 to 40 percent of webinar attendees become qualified leads, according to ReadyTalk.

Conversions come from webinars.

By hosting a webinar, you can demonstrate your expertise in your product or service, as well as your expertise in helping other people. Some people may already be interested in your solutions after the webinar if your solution solves their problem quickly.

Better engagement of the audience

Furthermore, webinar marketing provides you with real-time interaction with your audience. Marketing channels that offer this benefit are few and far between. It is fine to reply to comments on blogs and social media sites as soon as they are posted, of course. It is not the same as talking to a prospect face-to-face so it is not a replacement for face-to-face interaction. Webinar software will allow you to see and hear one another just like you’re all standing in the same room. It is a great deal, especially with SaaS development costs nowadays.

You will gain a greater sense of understanding of your target audience, deeper relationships with them, and more loyal customers when you engage them at this level.

Webinar Creation in 7 Easy Steps

Depending on your product’s qualities and the target audience, you need to go through a few stages when creating a webinar. Below is an outline for a standard webinar.

Choose a topic.

The best thing to do is to focus on one topic deeply. Check your existing content to find out which topics your audience will engage with most, and use that information as a starting point for your search. Your webinar speaker can address frequently asked questions during the webinar by using his or her experience to choose a topic.

Pick your team.

You may need a bigger team to conduct a webinar if the topic is complicated. A webinar facilitator can create and organize the content, a webinar presenter will present the material, and an assistant will manage the technical issues, FAQs, and anything else that the presenter will not be able to handle. You can accomplish these three tasks on your own when you do your first webinar.

Choosing a webinar format is important.

An entire webinar can be conducted with just one speaker. You may also conduct an interview, moderate a discussion, and ask questions in the webinar. Your message will be delivered most effectively and fully by choosing the format that best suits you. Real-time communication with your audience requires a software tool. Several free tools are available.

Organizing content for webinars.

Your presentation should be filled with visual material and demonstrations. Plain text is not a good option because users can’t focus on it for a long time. Organize your slides with lists of text and pictures. Use infographics and images appropriately to support your text. Research what your audience wants if you’re not sure. Do they prefer blog posts or social media posts? Are videos popular? Try sending a quick email to your subscribers to get their input.

Choose the webinar hosting platform.

Webinars can be hosted using a variety of solutions. Perhaps the most widely used is Zoom. There are limitations to the number of participants in the free plan, as well as the timeframe. If you would like a paid plan without time limits for 100 people, the cost is $149.90. Also consider Everytale, Adobe Connect, GoToWebinar, BigMarker, or WebEx.

Interact with the audience

It’s your webinar day-time to get started! Having spent so much time planning and promoting, the time has now come to engage with your audience in real-time. Webinar marketing is all about engaging with your audience in real-time.

You should promote your webinar.

If your audience prefers digital marketing channels, let them know about your upcoming webinar. Be sure to schedule it well in advance. Therefore, people would have the flexibility to adjust their schedules (if needed).

Social media should not be overlooked. Your business event should be promoted as widely as possible on Facebook, Instagram, LinkedIn, and other social media platforms. Keep your followers posted on the planning process.

To get the word out about your webinar, you can run paid advertisements (e.g., Facebook ads, AdWord campaigns, etc.) once you feel confident about the content.

A good way to market anything is to target pre-existing audiences. Promote your webinar to your followers by connecting with social media influencers in your niche.


Using a webinar is one of the best ways businesses can engage with their target audience and gain their attention. The use of these services allows you to connect quickly and easily while gaining access to all of the benefits that come with them. We are seeing webinars on the rise as marketing landscapes shift.