A webinar is a great way to present your company and its opportunities to a large audience for a recruiter. The webinar’s goal is not just to get people interested in your company but also in the position you’re trying to fill. If you can construct an engaging presentation that doesn’t get too technical or monotonous, you’ll have more potential hires lined up for your team.
Benefits of Hosting Recruitment Webinars
Recruitment webinars are ideal for businesses looking to grow their talent pool. By hosting recruitment webinars, businesses increase brand awareness among job seekers and expand their network of potential employees. In addition, hosting Recruitment Webinars can be an excellent way to teach employees about the benefits of using an Applicant Tracking System and how to use it effectively. By hosting a webinar, you can provide your employees with the opportunity to ask questions and get advice from experienced professionals. This will help them improve their recruitment skills and work faster and more efficiently when filling vacancies.
But before making it happen, here are eight benefits that you should consider.
- You can attract new leads and customers from a broader range of industries.
- You can increase brand awareness and build trust with potential clients.
- You can create a lasting impression on your target audience and convert more leads into customers.
- Recruitment webinars are an effective way to get more out of your current marketing efforts.
- They are an excellent way to increase ROI (return on investment).
- They help you learn about new technologies used in recruitment processes, such as video conferencing and social media marketing tools.
- They provide you with the opportunity to teach your employees about the latest trends in recruitment so they can be better equipped to compete for jobs in the future.
- Webinars give you the chance to engage with your target market in a one-on-one setting, which is more personal and engaging than traditional advertising methods.
Here are 8 Things to Keep in Mind While You’re Hosting a Recruiting Webinar:
Pick a Reputable Webinar PlatformThere are many reputable webinar platform providers in the market. However, it is essential to choose one with a good reputation and has been in operation for a long time, like Everytale.
Some of the factors you should consider when choosing a webinar platform include:
- The platform’s customer service.
- The quality of the videos and audio recordings.
- The reliability of the platform.
- The ease of use of the platform.
- Choose a Relevant Topic
Choosing a topic relevant to your audience is essential for a successful webinar. It’s also essential to keep the content exciting and engaging so the audience can stay on board throughout the presentation.
To help you choose a topic that’s relevant to your audience, consider these tips:
- Research your target market.
- Ask yourself what topics are currently being discussed in the industry you’re interested in.
- Look for trends and topical issues of interest to your target market.
- Think about what you know about your target market and how you can use that information to create engaging content.
- Consider any hot topics or issues you could explore in more detail with your audience.
Create an Agenda with a Time Frame
A webinar without an agenda would be a chaotic talk show with no point or direction in sight. Therefore, it is vital to have a structure and know what you will be talking about and how long it will take you to discuss each topic. It would also help let the participants know approximately how long the webinar will take to plan their schedule accordingly. You can even monetize your webinar at a later stage to check out how that works.
When scheduling a webinar, it’s essential to consider your target demographic. This is because the best time for your business depends on your target demographic. However, a recent poll suggests that Wednesdays and Thursdays are the best days for hosting webinars since Mondays and Fridays are typically filled with catch-up and last-minute tasks.
Promote the Webinar in Advance
There are a few ways that you can promote the webinar in advance.
You can use social media platforms like Facebook and Twitter to post the webinar and invite friends and family to join. You can also create a landing page or use a landing page builder to save time and create a converting landing page where people can sign up for the webinar and receive information about the event’s date, time, and location.
You can also create promotional videos explaining what the webinar is about and how it will benefit participants. You may share these films on social networking platforms by uploading them to best interactive video platforms, YouTube, or other video-sharing websites. The phrase “call now button” can be used as a very powerful call to action, allowing anyone with questions about the webinar to call you and get all the answers.
Use the Right Equipment
The equipment you use can make or break your webinar.
The right equipment for a recruitment webinar can make the experience more enjoyable for both participants and facilitators.
Some of the critical pieces of equipment you will need are:
- A computer with a good internet connection.
- A microphone that is clear and easy to use.
- A webcam that is HD quality so that participants can see your face.
- A presentation software to help you prepare slides for the webinar.
An easy-to-use voice recorder application like Voice Recorder so that you can easily record your presentation and reuse them whenever necessary for reference.
Practice Your Presentation Before the Webinar
It is imperative to practice your presentation before the webinar. This will help you avoid some common mistakes during the webinar.
For example, if you are planning to talk about three things and only 1 of them will be the most important, make sure you say this in your introduction. If you are going to discuss a specific topic and you think it’s not important enough, then mention it in your conclusion part so that people who have been listening to all of your presentations won’t get bored.
The other often mistake when people start their presentation with a few personal stories or opinions on how things should be done.
People tend to do this because they think that this is what makes a good presentation, but in reality, there is no point in talking about something that doesn’t impact others. In our opinion, the best way would be to stick with facts and numbers because at least these can be proven by statistics or engagement surveys rather than personal experiences, which might vary from person to person.
The most crucial part of any presentation is how it is presented. Before you start a presentation, make sure that you know your audience and what they expect from you. Know their experience level and how much time they have on hand for the session. It is important to remember that everyone has different expectations of presenting a presentation.
For example, some people prefer to listen while others prefer to read because of various reasons. It is best to find out these details before presenting your work so that you can adjust accordingly during the session. How you present your information will also depend on who is attending the meeting or conference and the type of presentation being given, such as a lecture or workshop.
It would be best if you focused on what you want them to take away from your session and how it will benefit them in their lives personally and professionally. If this can be accomplished, then there’s no doubt that your message will reach them properly!
According to Tyler Quiel, CEO of Giggster, “The most crucial part of any presentation is how it is presented. Before you start a presentation, make sure that you know your audience and what they expect from you.”
Keep up With Audience Engagement
Audiences make judgments about you and your message in the first minute, so it’s vital to make a great first impression.
The best way to do this is by using a memorable tagline that explains what you do in a single sentence. It should be direct, engaging, and unique. Also, avoid cliches like “we are growing fast” or “we have been around for years” because they will sound dull and unoriginal.
The next thing you need to do is establish rapport with your audience. This means that you need to connect with them and put them in a warm, receptive state of mind. When your audience is receptive and engaged, they will pay attention to what you have to say and, most importantly, remember it.
Audience engagement can be achieved in many ways, but asking questions is the best way to do this.
You can do this by asking a question right at the beginning of your webinar, allowing you to get them engaged as they listen and expect you to start. You can also use open questions that encourage your audience to interact with you and ask questions that might help them. However, it is best not to be too pushy asking people for their contact details or features.
Use rich media, such as images, GIFs, and videos to improve engagement. For instance, 90% of the information transmitted to your brain is visual.
So the saying “a picture is worth a thousand words” may be accurate, but when it comes to video, a 1-minute video is equal to 1.8 million words to your audience.
If you’re hosting a webinar, you must ensure that the content is engaging and that you don’t bore the audience. If the presenter gets bogged down, it can quickly become tedious, as with any presentation.
The challenge is making sure that you are presenting the right content at the right time and keeping your webinar engaging for your audience.