You’ve already spent all those blood, sweat, and tears to organize an event. You have checked all of the items on your event planning checklist. From establishing an accurate budget to choosing the venue and location to managing all of the equipment and team you need. But, are you sure that you have already built pre-event hype to spark more people’s interest?
After all, no matter how intriguing your event is, if there weren’t enough people who were aware of it, you couldn’t get all the limelight you deserve. It’s way too painful when you think you’ve planned everything but only five people show up to your event, right?
When we talk about generating event hype, all those old-school methods such as flyers, word of mouth, blasted cold emails, are no longer appealing to today’s audiences. They need real visualizations of your event, so they really know what to expect and get interested. This is where event videos come in handy.
In this post, we’ll break down event videos, why you need them, and how they can maximize your event’s success. Let’s dive in!
What Is an Event Video?
Simply put, an event video is a short video where you communicate the impressions of your event, transport emotions and vibes, even whet the appetite for the next event.
A great event video will help the audience to get a sneak peek of the event and understand how it actually feels like being there. You can use the video before (teaser videos), during, and after an event (often called aftermovie) to boost your promotional efforts.
Here’s an example of an event video from a popular music festival Lollapalooza:
By watching the video, we understand what people do at the event, what kind of experience we will get, what the event will provide us, and more. And all those excited, happy faces can definitely invite viewers to experience all of it themselves.
Why Do You Need It?
“But, why does it have to be videos?” You might ask. We’ve listed some answers you’re looking for.
People Love Videos
Did you know that 55% of total internet users watch videos when they’re online? When you scroll through social media feeds or visit a website from your favourite brand, you’ll quickly find videos waiting to be clicked.
Rather than reading all of those text-heavy stories, most of us prefer to retain the information through videos because it’s quick, effortless, and more convenient. We’re visual beings, after all.
When you create an event video, you give your audiences what they want. You can easily appeal your event to them and get their attention.
No medium illustrates points better than videos. Not those 2000-word articles and not even those professionally-taken static photos. With both visual and audio elements, videos combined, you can evoke audience emotions by showcasing your events and creating fear of missing out– in a way text and pictures can’t afford.
Even videos allow you to create highlights of your events that make audiences feel certain feelings or ask attendees’ experience with the event that makes the viewer even curious. This way, you can build an emotional connection with them and one step closer to encourage them to go to your event.
Event videos are easy and quick to share. Once you upload them to a video-sharing platform like YouTube, it only takes a few clicks to share them to other social media channels and other digital platforms.
With this high shareability, it would be much easier for you to appeal to more audiences and capture their attention– leading to more sign-ups or registrations.
Essential Tips for Creating an Inviting Event Video
Your event video’s primary goal should be to capture the heart, feel, and purpose of your event. Here are some essential tips you should consider when you create your event video.
Choose the Right Style
Before you start creating your event video, you need to understand the target audience, the goals, the purpose of your event, and the concept of what you want the end product to be.
All of these elements will help you choose the right style and tone for your event video, so you can effectively build a production framework from there.
For instance, if you create an event to demonstrate and showcase your product to the audiences, event videos with a more TED-talk style are a great option. Meanwhile, if you want to create events that are going to be filled with explosive energy and concert-like feels, a close-up highlight reel could be a better option.
Keep It Short
You create an event video to spark interest and build hype around your event. So, it’s always better to include only highlights and not give away too much information.
The sweet spot for any promotional video is 2-minute. But, of course, it all depends on your event itself and the channel you use you distribute the video.
It Doesn’t Always Have to Be Polished
High-resolution, professionally-made event videos can indeed make you appear as a pro and more trustworthy brand in audiences’ eyes. But, you don’t have to invest in professional video production to create a stunning event video.
Even with scrappy production using your smartphone camera and some video editing tools, you can craft your own videos and share them on social media. The most important thing is that you showcase your event and give your audiences reasons why they shouldn’t miss it.
Don’t Forget the Call-to-Action (CTA)
Don’t forget to inform viewers about what they should do next after watching the video. You can include a link to your website or landing pages at the end of your event video to increase your conversion rates.
So, when a viewer gets interested to check out more details about your events or even wants to sign up for the event, they know what to do.
Generate More Buzz for Your Events with Event Videos
As an event organizer, you want to maximize everything you put resources into. While no two events are the same, and every event has varying goals, budgets, and audiences; event videos can be a powerful tool for you to jump-start your promotions for your next events. You can share them with an exponentially larger audience online that could ever hope to possibly attend in-person.