If you are new to event planning and social media marketing, you should read this article. Let’s take a look at some advanced social media marketing strategies for event planners even if you have no prior experience. It is simple and anybody with access to the internet can do this.
Social Media Marketing- What is it?
The purpose of social media marketing is to maximize the reach of your business through the use of social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Social media platforms enable you to engage your audience through targeted content. In addition, you should implement social media monitoring and measure their responses to understand which parts
of your strategy are most successful.
In the past, social media was not taken into consideration. However, it is now a significant component of many businesses’ strategies. Due to its ability to keep up with audiences, brands are also able to engage with them in a way that enhances sales and returns on investment.
As a result of the sustained popularity of social media platforms, the B2B events industry has also benefited. Social media can be used by event planners to promote their events: Event planning is, inherently, a social business. Success for event planners depends on their ability to communicate and connect effectively.
Why do event planners need social media marketing?
Live events have traditionally been the primary means by which the industry has developed connections and business. However, technological advances have changed the social and economic landscape of the industry. Eighty-six percent of event marketers say technology will make their events successful.
There are a lot of reasons why planners should think about social media for public meetings, conferences, or events:
- Social media works perfectly for people like brand ambassadors who attend conferences and events because it has the two main ingredients that make an event a success: people and info.
- Using social media to promote events is a great way to attract people to them. Facebook has 600 million users, LinkedIn has 100 million, and Twitter has 40 million users. So, you’d think all these people would be interested in your event.
- Using social media to plan an event has the advantage that users can choose what topics to follow and what matters to them. To do this, they participate in discussion groups on LinkedIn, become fans of pages and brands on Facebook, tweet about specific topics, and share content that interests them. Planners may utilize this information with the aim of targeting the ideal attendees rather than using conventional criteria such as job titles and organizational affiliations.
- Participants can communicate and collaborate before and after the event by utilizing online forums such as LinkedIn groups and Facebook. If attendees have a higher degree of common knowledge point at the start of the event, this can alter the dynamic of the event positively.
- The content that comes from events (pictures, videos, memories, stories, etc.) is usually exciting and fun, enabling you to easily share your profession and create meaningful content.
- Your events and your organization can benefit from social media exposure. Due to their good reputation with sponsors and attendees, events and conferences tend to be successful over time.
What are the best social media platforms for event planners?
Event planners should consider a few social media platforms that stand out when it comes to choosing the best social media platforms for their business. These social media platforms offer numerous advantages to event planners, and here are some of them:
Facebook is still a behemoth despite new social platforms. Advertise on Facebook, run contests, create pages, and create groups for your event planning business. You can quickly test your audiences’ preferences using good software for competitor analysis on Facebook and develop your marketing strategy accordingly.
Get inquiries and bookings from your page
Rather than just providing your phone number, potential clients should dial it. Businesses can prominently display “Learn more” or “Book now” buttons on their profiles. So busy clients do not have to take any additional steps, and your company is already perceived as convenient and caring.
Testimonials should be glowing
Facebook recognizes that testimonials are the best form of social proof. Users can easily rate your business and leave comments by viewing them prominently on your page. Reviews on a company’s page can be a sign of great service.
Getting answers fast is great, but reading long pages for information is also annoying. You can automate your most frequently asked questions using Facebook messenger bots (opening hours, rates, availability, etc.) or a conversational ecommerce chatbot.
Instagram is a popular social media platform that features a lot of images, making it a great channel for event planners to showcase their work. With captions, you can tell users about your new hire, the latest project, or the luxurious meal you catered at your last wedding. You can also mention that your work is NFS, NFS stands for “Not For Sale” and it’s commonly used by artists, photographers, and creatives to indicate that their work is not available for purchase. Let’s discuss what does NFS mean on Instagram ??
NFS can be used as a hashtag or caption on Instagram to clarify that a post is not a promotion or advertisement for selling goods or services. This is especially important for creatives who want to share their work with others, but not necessarily monetize it. NFS can also indicate that the artist is not interested in selling a particular piece or that it’s part of a personal collection. Overall, NFS is a useful tool for creatives to protect their work and clarify their intentions on Instagram.
Reactions of clients
Take a picture when showing a client your space or event. Client satisfaction is evident in such photos. It’s like having a live testimonial!
Photos of the before and after
A single Instagram post can contain multiple photos, which makes it easy to create before-and-after posts of events you plan. Show off what kinds of designs you can create by posting pictures of a ballroom before and after your decorators finish. Dig into the web to find new stories ideas for Instagram, brainstorm with your team, and ensure you all are on the same page.
Pictures of your team
Make sure clients know who their team members are by posting individual posts or group photos. You can also introduce followers to members of your team. Once your posts start to get Instagram likes (plenty of them), the platform’s algorithm will begin to expose you to loads of prospective hires automatically.
Facebook is very similar to LinkedIn, but LinkedIn is typically used professionally. On LinkedIn, you will likely not find the latest memes, but you may find business information and job opportunities. Event planners can use these LinkedIn post ideas:
Provide a link to your website
If you want to direct your followers to your website, LinkedIn is a good place to do it. Get interested potential clients to your website by linking to your newest blog post or services page. Direct messaging is another feature of LinkedIn that allows you to connect instantly with potential clients. You can also use a LinkedIn outreach tool to automate the process and connect with relevant users only. There are various reliable LinkedIn scrapers you can use for this purpose
Info about the industry
Event planners can connect on LinkedIn and share information. You may be able to share beneficial information on your page, such as how to plan events or how to choose an event planner. Sharing useful information will give you credibility.
Share photos of the events you have planned
A great way to show results rather than talk about them is to post photos of your work on LinkedIn. The timeline allows you to post photos, product videos, and even infographics.
Conclusion
We won’t see a decrease in the use of social media soon, this means that you must adapt to it. The event industry can no longer function without social media, regardless of whether you accept it or not. Engaging people at events is one of the most effective ways to drive sales, revenue, and ROI. And it will continue to be this way in the future as well.