Promotion plays a major role in the success of virtual events. To attract their target audience, event organizers should be creative with their event communication. As virtual events have grown in popularity, organizers have to be more competitive to compete for audiences. A major reason virtual events have become so popular is their relative ease of organization as compared to physical or hybrid events.
Businesses can increase their revenue and track crucial data about their target audiences with virtual events. It helps them not only reach more audiences but also reach more consumers. We hope that this article will assist you in enhancing your virtual events in 2023.
The best ideas for promoting virtual events in 2023
An event advertising strategy ensures that your event does not disappear into the void of the Internet. The following are some ideas for promoting your virtual event.
Determine your target audience
Identify your target audience and why you’re targeting them. Understanding your audience is the first step to creating an effective marketing plan. Your virtual event marketing campaign will be more successful if you narrow down the target persona.
Are there any things you should know about them? It includes demographic information (age, location, profession), where they spend their time online, and how they use the Internet.
Consider hosting a virtual trade show and envision what your ideal buyer looks like and why they would purchase from you. Most likely, you know who your ideal buyers are already. CRM tools can help you to identify things such as their job title, what products and services they are interested in, and where they heard about you. Was it through a paid advertisement? Have they learned about you organically? The best examples of CRM software makes answering such questions easy. Look at Google Analytics and the Search Console for further insights. You will then be able to understand why people are looking for you in the first place by knowing the keywords people are using to find you.
Create an exciting Event Page
It can be beneficial for an event website to be well designed to encourage prospective attendees to explore what the event has to offer before sharing their personally identifiable information, allowing them to receive more information regarding the event in the future. Visually appealing images and complete event details should appear on the page. You should also describe what makes your event unique, who the key speakers and sponsors are, and provide some metrics to prove the size of your event.
Ensure that it stands out from the rest. There must also be something enticing about it that will get people to sign up for the mailing list. The images must be impressive and the colors should be vibrant. Be sure to let your audience know how great your speakers are. On your event page, you should include all relevant details about your virtual event.
There might be value in creating multiple pages for sponsors, speakers, and the agenda to ensure that the right message makes it to the right audience without overwhelming the single page with unnecessary information. Additionally, a single landing page funnel has proven to work well for many virtual summits so you might want to investigate this option.
Optimize your virtual event’s organic traffic by researching relevant keywords
It is important to conduct keyword research if you have ever promoted anything using search engines in the past. To maintain a high ranking for your event on Google, it is very important to study what keywords potential attendees may use to find your event on Google. Also, check the performance with a rank tracker regularly.
You can use a keyword planner tool if you want to plan keywords for your event. The Google Ads tool, for example, gives you free access to a keyword planner. You can also consider using a paid keyword tool such as Ahref to discover relevant keywords for your event, and then incorporate those keywords into your content to promote it. It is also possible to simplify your search for search phrases related to your event by simply using Google search in case you want to choose a more simplified approach.
Utilize email marketing
Email may seem obsolete to us in a world where everyone is on social media sites. However, some companies do not use email strategies; they even don’t have one. For those companies, email is one of the most used ways of communication. How to create an email has a very simple answer, create it and make it inseparable from your further endeavors. It is important to remember that email marketing remains relevant and is still one of the best ways to market in 2023.
Your existing subscribers should receive a series of emails. You must include email marketing CRM in your event marketing plan. An active email marketing campaign is shown to deliver $44 in profit for every dollar spent. If you already subscribe to a newsletter, have a lead list in your CRM, or have any other database of potential attendees, that is low-hanging fruit to target. However, your email campaign must still be carefully crafted. Think about the audience you are trying to reach, the number of emails you will need to send, the time between each, a great subject line, the body text, and a compelling call to action.
To better target your campaign, you should focus on recipients who you would like to invite to the event, so if you have additional subscriber data, filter the list down. Invite, inform and remind your audience 2-3 days before the event with a few emails. For targeting your campaigns, you also need to prioritize email security and pay attention to the phishing statistics to avoid spamming and phishing when sharing your virtual event with your email readers.
Promote your event with sponsorships and influencers
Marketing your virtual event online is something you can only do on your own. The chances of attracting a sizable audience in a short period are slim unless you spend a lot of money on paid ads.
Influencers and established brands have already built up sizable followings. Consequently, when sponsors and influencers collaborate, their events are promoted as well. Having said that, don’t be afraid of asking your sponsors and influencers to write about your event. Encourage them to promote your event’s hashtag on their social media pages. By providing affiliate links to your partners, you will allow them to earn commissions whenever someone purchases your event’s tickets.
The Right External Promotional Channels
Have you heard of Sparktoro, one of those audience research tools? It may be useful for this purpose. It is possible to enhance and make easier each of the above strategies if you know which blogs, hashtags, and other channels attract your audience.
Utilize social media marketing to your advantage
The social media platforms are used by an estimated 4.2 billion people around the world, and on average they spend approximately two hours and twenty-five minutes on them each day. As a result, social media marketing has become one of the best and most effective channels for promoting your event online. To reach your target audience, you will need to be available on social networks where people who you want to attend are active. Check out the first few Google results for events and look for the authors’ contact information, such as their email addresses or social media handles, so you can get in touch with them and spread the word about your event.
Your target audience can be reached in so many ways by promoting a virtual event. The easiest way to reach your existing audiences with the most ROI is to leverage your existing audience. However, it is important to also find ways to engage new audiences! Even though it may seem overwhelming at first, there is good news: you do not have to use all the tools we’ve listed. You can start by choosing what activities would be most beneficial for your team, and your audience, and then build on them for future events.