October 13, 2023

5 Brilliant Examples from Other Industries to Inspire and Refresh Your Event Marketing Strategy

Featured image for “5 Brilliant Examples from Other Industries to Inspire and Refresh Your Event Marketing Strategy”

There’s a whole world of killer digital marketing strategies out there, just waiting for you to tap into. The question is, why limit yourself to the event marketing techniques that everyone else uses, when there’s so much inspiration everywhere?

In this article, we’ve handpicked five stellar digital marketing strategies from a variety of other industries. And guess what? They’re perfect for giving your virtual event marketing that extra edge.

Dive in with us, and let’s unlock the potential of these game-changing tactics, tailored specifically for event marketers.

1. Power Up Your CTAs

A single word in your Call-to-Action (CTA) can significantly bump up your click-through rates. Data from HubSpot reveals that personalized CTAs outperform generic ones by an astounding 202 percent. That’s how powerful a compelling CTA can be.

Let’s turn our eyes for a moment and discuss a strategy used by Going – an online platform providing cheap flights and airfare deals.

Their Cheap flights landing page isn’t merely presenting an option – it’s giving users a vibrant call to action with “Get Going.” This CTA is more than catchy. It’s a statement that lures users with the promise of all the adventures awaiting them.

going banner


So, how can this approach revamp your event marketing? Imagine replacing generic phrases like “Sign Up Here” with dynamic ones like “Dive into the Experience” for your next webinar.

Or how about swapping “Join our Conference” with “Become a Part of the Revolution” for that groundbreaking virtual conference you’re hosting? With the right CTA, you’re igniting excitement and engaging your audience right from the get-go.

Tips for Event Marketers

  • Don’t be afraid to use vibrant, catchy verbs in your CTAs.
  • Understand your audience. Tailor the language of the CTA to resonate with their desires and aspirations.
  • Experiment with different CTAs to figure out what strikes a chord with your attendees. Data-driven decisions always win!

2. Enhance Engagement with Value-Added Sections

Users always crave more than just the basics. They’re on the hunt for value – information that goes beyond the ordinary and offers them something extra. That’s where the value-added sections come into play.

Take a cue from MarketBeat, a premium outlet known for delivering top-notch stock market news and research tools.

On their Top NYSE Stocks page, instead of merely listing out stocks, they bring an extra layer of richness with a detailed FAQ section. This is far from being just filler – it’s a strategic move.

By addressing potential questions up front, they offer additional insights and pre-emptively tackle user queries as well. The outcome is enhanced user engagement and a solidified reputation as a reliable resource.

marketbeat banner


Now, transport this tactic to the world of virtual events. How often have potential attendees bounced off your event landing page simply because they had some lingering questions?

By incorporating a FAQ or a similar value-added section, you provide clarity, build trust, and pave the way for higher sign-up rates.

Tips for Event Marketers

  • Integrate value-added sections, like FAQs or Q&As, to answer common queries and highlight your event’s unique features.
  • Regularly update these sections based on feedback and evolving event details.
  • Use these sections as an opportunity to highlight the benefits of attending your event, further incentivizing registrations.

3. Establish Credibility with Trust Signals

Trust is the foundation of any lasting relationship, especially in the brand-consumer dynamic. A brand’s promise is only as good as the trust signals that back it. And if there’s one brand that’s mastered the art of using trust signals, it’s Transparent Labs.

This brand, operating in the natural sports nutrition supplements industry, does much more than tell consumers their products are top-notch. Their Mass Gainer product page is laden with trust signals that set them apart: “no artificial sweeteners,” “no artificial coloring,” “gluten-free and non-GMO,” and “no artificial preservatives.”

They truly make it seem like they take this approach as more than just a marketing tactic but as a declaration of commitment to quality.

transparent labs banner


Now, let’s reimagine this with event marketing in mind. Your potential attendees are overwhelmed with countless event options. How do you convince them yours stands above the rest? Trust signals.

Be it collaborations with respected industry leaders or perhaps rave reviews from past events, don’t hold back – showcase them. These badges of honor bolster your event’s appeal and assure attendees of the value they’ll gain as well.

Tips for Event Marketers

  • Identify the key trust signals relevant to your event and audience. This could be past attendee testimonials, speaker’s credentials, partnerships, or accolades.
  • Display these trust signals prominently on your event’s landing page and promotional materials.
  • Ensure transparency. Authenticity in your trust signals will resonate far more than generic or exaggerated claims.

By integrating genuine trust signals, you’re offering a promise of unmatched quality and value, setting the stage for soaring registrations.

4. Harness the Power of Third-Party Endorsements

Saying you’re the best on the internet doesn’t cut it anymore. Others, especially trusted names, should vouch for you. The clout of renowned brands can be a game-changer in affirming your brand’s credibility.

Let’s have a look at ShopSolar. While they do sell top-tier solar power systems, they don’t lean solely on customer testimonials. Their homepage proudly displays logos of heavyweight publications that have featured them, such as the New York Times and the Wall Street Journal.

When potential customers see these trusted names backing Shop Solar, their trust in the brand surges.

shopsolar banner


Think about your event and how you can utilize Shop Solar’s example. What if your event got a nod from a recognized industry influencer or was mentioned in a prominent business magazine? Such third-party endorsements can significantly boost your event’s perceived value.

Tips for Event Marketers

  • Seek collaborations or features with influencers or prominent names in your industry.
  • Flaunt any endorsements or mentions on your event’s landing page, registration forms, and other marketing collateral.
  • Stay genuine. It’s crucial to ensure that any third-party endorsement you highlight is legitimate and relevant to your event.

By tapping into the trust capital of esteemed third parties, you’re giving potential attendees one more compelling reason to choose your event over others.

5. Cultivate Community through Social Media

Social media’s purpose is a lot more than posting updates or advertisements. It’s about fostering connections and building communities. When a brand taps into this aspect, it doesn’t just gain customers – it gains ambassadors.

Aura, an Amazon repricer software, knows this all too well. Instead of limiting their online presence to just product promotions, they’ve built an entire ecosystem on social media.

Their Facebook group serves as a bustling hub where users swap insights, share successes, and offer tips.

By doing this, they ensure not to make it all about them but about a community of users fueling each other’s successes. This approach transforms Aura from just another tool into a key chapter in their users’ success stories.

aura banner


Visualize this for the event you’re planning. Instead of a one-off webinar or conference, what if you could sustain engagement, foster a sense of belonging, and curate a community that’s buzzing all year round?

Tips for Event Marketers

  • Launch dedicated social media groups or forums where past, present, and potential attendees can connect.
  • Encourage attendees to share their experiences, insights, or even snippets from the event.
  • Engage regularly. Run polls, Q&A sessions, or share behind-the-scenes content to keep the community engaged.

When you build a community around your event, attendees feel a deeper connection – not just to the event but to each other. It’s no longer just a date on the calendar but an experience they’re part of, and that sense of belonging can make your event genuinely unforgettable.

Final Thoughts

There’s a goldmine of strategies out there, waiting to be adapted and integrated into your event marketing plans. Broaden your horizons, step outside the confines of the traditional event box, and draw from the brilliance of other industries.

By examining insights from diverse industries and implementing them innovatively, you get a unique chance to make your events leave a lasting impression.

Author’s bio:

Natasha Lane

Natasha is a lady of a keyboard and one hell of a geek. She has been working for, and collaborating with, individual clients and companies of all sizes for more than a decade. Natasha specializes in writing about design, branding, digital marketing, and business growth. She is also addicted to art in all its forms and grilled tofu.