In 2019, a survey by CareerCast discovered that the role of event coordinator ranked 6th on a list of stressful jobs for the year. To many, this may come as a surprise. But the truth is, event planners know perfectly …

From recruitment to graduation, your fraternity or sorority plays a huge role in your members’ college experiences. In fact, the brother/sisterhood stretches on for years to come after you’ve become proud alumni of your university. But that doesn’t mean that your chapter’s …

Events can be real game-changers for any business. If promoted appropriately, an event can contribute greatly to your brand’s growth by increasing brand awareness, popularity, conversions, and engagement. We are well aware, when it comes to promotions there is no …

Have you thought of how to classify your ‘type’ of event? Events are frequently classified based on the function they serve. Events are also divided based on the sort of individuals who participate in them. Most events are social gatherings …

When people work together, overcome challenges, and quickly solve problems, a team is more likely to reach its shared goal.  Yet simply gathering a bunch of people in one group doesn’t necessarily mean that you are forming a team capable …

Association events are a great way to engage members by bringing them together to network, learn from each other, and stay on top of industry trends. Besides these benefits for members, associations can also leverage these events to drive revenue …

Planning an event on a tight event budget can be a challenging task. When you’re having trouble making ends meet, it might not seem possible to invest in an event and promote it. With the uncertainty of the pandemic still looming over …

Virtual events are here to stay, with the overwhelming majority of event marketers planning to invest in them going forward. Since the pandemic, virtual workshops and events have not only become more acceptable, most people prefer them over those held …

Talking about mental health for event planners is a touchy subject. Event planners are some of the busiest people you’ll find, and we all know that sometimes it is not an easy job! As a social event planner, you have …

Looking for an enjoyable way to bring people together? Whether you’re concerned about team building within your business or just want to find a great way to help your community bond, a virtual scavenger hunt could be just the ticket. …

There is no way around the fact that the benefits of event sponsorship are colossal, in a wholly positive context. They optimize your event, help with its budgeting, and promote it to a wider audience. But what is event sponsorship? …

As a founder and/or runner of a business, nothing is more important than team solidarity. For that purpose, team building activities are key. They galvanize morale, encourage cohesion, and educate the new team members. Furthermore, they breed trust. And when …

Learning to host hybrid events gives you the chance to enjoy the benefits of in-person and virtual experiences simultaneously. Ever since the COVID-19 pandemic started to change the way people get together and interact, organizers have needed to find new …

Did you know there are Linkedin Groups for event planners? You can find just about any type of group on Linkedin, but having groups that cater to event planners and getting your name out there is exciting. As an event …

Creating entertainment for corporate events is like making soup. You need the right ingredients at the right time to bring out all of the special flavors for your corporate event entertainment. Because of this, you need the right facilities and …

Since time immemorial, B2B events marketing has been an invaluable part of business development. This is chiefly because it connects entrepreneurs in a face- face environment – a great endeavor for the fledgling business owner looking to find their feet, …

When it comes to events, content is the spine. In fact, without event content, there is no event at all. When you engage in event marketing, you need to generate a content strategy, i.e the goods that will make your event …

To build a memorable, impacting, and smooth-running event, there are many elements to keep track of and the key to success is to iron out all the kinks. Sounds obvious, and is something you were doubtlessly intending to do anyhow. …