The secret to captivating an audience often lies in the presentation. When it comes to event marketing, where first impressions can make or break participation rates, merely sharing information isn’t enough. You need to know how to present it effectively. …

There’s a whole world of killer digital marketing strategies out there, just waiting for you to tap into. The question is, why limit yourself to the event marketing techniques that everyone else uses, when there’s so much inspiration everywhere? In …

Event planning is an intricate process that requires meticulous coordination, creativity, and attention to detail. As technology continues to advance, the future of event planning holds exciting possibilities.  Leveraging machine learning, a subset of artificial intelligence has the potential to …

Event planning has become increasingly prevalent in today’s interconnected world. With the rise of virtual events and the need to adapt to remote work environments, event planners must rely on various tools to facilitate seamless coordination, organization, and communication. In …

Although the modern marketing landscape is increasingly focused on digital, event marketing is a top trend even in the virtual realm. Events offer marketers an important opportunity to build relationships and trust with potential customers by providing the personal touch. …

Many companies nowadays use remote employee hiring practices to find the best talents in their respective industries. This technology-based process of attracting, interviewing, and hiring candidates to fill roles within an organization can involve conducting virtual interviews and onboarding sessions—all …

Virtual events are fast becoming one of the main ways that freelancers can network and market their services. With the ability to connect with a much wider audience, without the need for travel expenses and time commitments, virtual events are …

The pandemic has affected event planning, making a shift toward virtual events. And while we are almost back to normal, virtual events aren’t going anywhere any time soon. But do you know what goes hand in hand with virtual event …

When you think of a virtual event, you may envision something like an online conference or a webinar. Sure – for many affiliate managers, it’s just manageable to host a well-executed webinar or conference with the right support. But, why …

If you think that planning an event seems like a lot of work, you’re right. For centuries, event planners have lost sleep, seen many gray hairs, and even claimed that their experience in event planning has taken years off their …

In order to drive crowds to your fundraising event, your nonprofit has to get creative. After all, the success of your event depends on how many people attend and give to your important cause. If you don’t have a strong …

In 2019, a survey by CareerCast discovered that the role of event coordinator ranked 6th on a list of stressful jobs for the year. To many, this may come as a surprise. But the truth is, event planners know perfectly …

From recruitment to graduation, your fraternity or sorority plays a huge role in your members’ college experiences. In fact, the brother/sisterhood stretches on for years to come after you’ve become proud alumni of your university. But that doesn’t mean that your chapter’s …

Events can be real game-changers for any business. If promoted appropriately, an event can contribute greatly to your brand’s growth by increasing brand awareness, popularity, conversions, and engagement. We are well aware, when it comes to promotions there is no …

Have you thought of how to classify your ‘type’ of event? Events are frequently classified based on the function they serve. Events are also divided based on the sort of individuals who participate in them. Most events are social gatherings …

When people work together, overcome challenges, and quickly solve problems, a team is more likely to reach its shared goal.  Yet simply gathering a bunch of people in one group doesn’t necessarily mean that you are forming a team capable …

Association events are a great way to engage members by bringing them together to network, learn from each other, and stay on top of industry trends. Besides these benefits for members, associations can also leverage these events to drive revenue …

Planning an event on a tight event budget can be a challenging task. When you’re having trouble making ends meet, it might not seem possible to invest in an event and promote it. With the uncertainty of the pandemic still looming over …